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ARTICLE · 15 FEBRUARY 2019

UEFA TV: A Glimpse Into The Future?

Squire Patton Boggs LLP
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In announcing the launch of UEFA TV, newly re-elected UEFA president Aleksander Čeferin spoke of UEFA's desire to make football more accessible to fans across the globe.

United KingdomMedia, Telecoms, IT, Entertainment
Chris Stevens-Smith
Chris Stevens-Smith

UEFA recently announced that it will be launching its own over the top ("OTT") streaming platform within the next few months. When the provisionally named 'UEFA TV' goes live in time for the 2019/20 season, it will allow fans outside of Europe and North America to view Euro 2020 and future editions of the UEFA Nations League. Due to UEFA's existing carriage agreements, it is unlikely that its premier club competitions, the Champions League and the Europa League, will be coming to UEFA TV until 2021 at the earliest.

Sports Shorts has discussed the evolving landscape of the sports broadcasting market and the growing prevalence of OTT platforms previously, but UEFA's latest move signifies a change of tack from one of football's major content licensors. Away from the lucrative European and North American broadcast markets, UEFA have presumably concluded that a direct-to-consumer approach will provide them with more revenue and more control over their relationship

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