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ARTICLE · 12 AUGUST 2025

The Eagle Has Crash Landed. With A Bang

Lewis Silkin
Lewis Silkin
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Lewis Silkin

Lewis Silkin

Joint managing partners: Jo Farmer, Richard Miskella International offices: Dublin, Hong Kong...

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Until a few days ago, I'd never heard of the apparel brand, American Eagle. But you can probably see the furore about the ad for their jeans starring actress Sydney Sweeney from space.

United KingdomMedia, Telecoms, IT, Entertainment

Until a few days ago, I'd never heard of the apparel brand, American Eagle. But you can probably see the furore about the ad for their jeans starring actress Sydney Sweeney from space.

Not only had I not heard of American Eagle, but I hadn't heard of Sydney Sweeney either. She has just about achieved that level of fame, which means that I recognise her face, but I could not name her. The fault, of course, is mine, but I have to admit that even now she is only my third favourite actor called Sydney, some way behind both Sydney Greenstreet and Sidney Poitier. And it's fair to say that the gene pool from which Ms Sweeney has been pulled is rather different than that which gave us Messrs Greenstreet and Poitier. But her acting career will need to go into orbit before she can compete with their performances in The Maltese Falcon, Casablanca, or The Heat of the Night.

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