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ARTICLE · 10 JULY 2026

Tech And The FIFA World Cup

Marks & Clerk
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As the FIFA World Cup captivates audiences, UK fans are increasingly fascinated by the cutting-edge technologies powering the tournament. From microchip-embedded smart balls that track movement 500 times per second to AI-powered robotic security dogs patrolling stadiums, discover how innovation is transforming both the game on the pitch and the spectator experience off it.

United KingdomMedia, Telecoms, IT, Entertainment
Annabel Williams
Annabel Williams
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As England continues to stay in the running for taking the title, it seems the UK fans are showing more and more interest in the technologies used in the World Cup; related Google searches have risen by a whopping 201% over the past week. 

While technology has played a role in high level football for a long time now, the latest tournament utilizes an even broader range of tools, a handful of which are outlined below.

Smart balls

A particularly ‘visible’ development in the FIFA World Cup is the use of footballs containing embedded microchips and sensors. The sensors are said to collect data around 500 times a second, providing officials with an incredible amount of information, including being able to identify the exact moment a player touches the ball. This information feeds into many time-critical decisions, and gives commentators and viewers a more detailed picture of the ball's movement that would otherwise be extremely difficult to measure. The additional information provides

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