We've all been there – finishing the latest episode of
our favourite programme knowing all too well that we've got to
wait another week until we find out 'who-done-it'. In
today's world, waiting for things is becoming rarer and
rarer.
The Internet is lightning quick, waiting days on end for
delivery of online purchases has become a thing of the past and
you'll struggle to find a teenager who can remember the sound
of a dial-up modem connecting. So it's no surprise then that
we're getting fed up of waiting all evening for our programme
to start.
Television programmes used to follow schedules, with dedicated
teams poring over viewing statistics to make sure the most popular
programmes were aired during prime time, with advertising weaved
strategically in-between. On-demand television is changing all of
this. Where consumers used to pay a licence fee, they are now
paying for access to specific content. Consumers are getting tired
of waiting for programmes, choosing
