We recently hosted a panel at the bi-annual GALA Global Conference in London, discussing how self-regulation can tackle today's global advertising challenges with leading advertising lawyers from around the world.
Jeffrey Greenbaum of Frankfurt Kurnit, Alice Himsworth of Google, Tudor Mando of EASA, and Guy Parker of the ASA joined us for a discussion that began with the familiar origin story: industry proving it could keep its own house in order before government reached for the statute book.
But the panel quickly moved to self-regulation's stronger value today: speed, expertise and judgement. It can move faster than legislation, draw on people who understand the advertising market, and spot problems before they become enforcement files.