Put Down The Kale Smoothie - Have A Beer Instead

A marketing email for controversial beer company, BrewDog, featured the subject heading "One of your five a day".

The email was sent to BrewDog's existing customers who had signed up for that kind of marketing email from them.

The body of the email featured the heading "FEELING FRUITY" in large font above an image of a BrewDog beer can with the text "HAZY JANE GUAVA" written on it. Smaller text underneath stated, "Summer is well and truly here. Quench your thirst while soaking up the sun (or rain) with our fruit laden favourites. From Pineapple Punch to our limited edition Hazy Jane Passionfruit, we've got all your fruit needs covered!".

Complaint

ONE person challenged whether the claim "One of your five a day" was misleading.