Pakistani Super League Coverage Called Out By Ofcom

Sport sponsorship is a great platform for brands to get extensive brand exposure without paying for traditional ad space. Sponsorship provides 'free' exposure on TV, online, in written media, as well as the additional less tangible benefits of association with the sports property/person.

Of course sponsorship doesn't come cheap and sports rights holders can charge significant fees which reflect the value they provide - a big part of this being advertising/media value.

We are used to seeing rights holders use every bit of inventory they can to maximise revenues - whether it be a naming rights deal where the name of the sponsor on the stadium lights up the local community, or a formula one car which is plastered with logos. When it comes to broadcasting of sports content though, there is an extra layer of regulation which means a sport can't take advantage of every opportunity... as was illustrated by a decision of Ofcom, the UK's broadcast regulator, issued last