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ARTICLE · 05 MARCH 2007

London Olympics Act 2006

Morgan Cole
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Businesses in Wales hoping to capitalise on the revenue opportunities of the 2012 Olympics should tread carefully as new legislation may prove a trap for the unwary.

United KingdomMedia, Telecoms, IT, Entertainment
Lee Fisher
Lee Fisher

Businesses in Wales hoping to capitalise on the revenue opportunities of the 2012 Olympics should tread carefully as new legislation may prove a trap for the unwary.

Host City Contract

A matter of months after London secured the 2012 Olympics, the Government has pushed through the legislation needed to satisfy the IOC’s requirements set out in the host city contract in relation to the hosting of the games.

A key element of the contract is the requirement for a number of controls over brand protection and ticket touting in order that all the venues are ‘clean’ before and during the event. This means that no advertising or propaganda is to be placed either within or in the vicinity of Olympic venues (including air space) without being an official sponsor. The new legislation is designed to achieve these aims.

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