The GDPR has impacted how organizations in many industries,
including advertising, operate. For example, the Committee of
Advertising Practice, which authors the UK Code of Non-broadcast
Advertising and Direct & Promotional Marketing "CAP
Code", is in the process of updating its prize promotion rules
to comply with the stricter requirements under the GDPR, primarily
as related to obtaining consent from competition participants.
For further information on the forthcoming update to the CAP
Code and its expected impact on advertising, please read the post
prepared by my colleagues Carlton Daniel, Ailin O'Flaherty and
me, which has published on Squire Patton Boggs
Global IP & Technology Law Blog.
