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ARTICLE · 08 MAY 2017

Gambling Regulator Issues First Fine Over Advertising Failings

An online gaming company has been fined £300,000 by the British gambling regulator after it was found the company was responsible for adverts that were misleading.

United KingdomMedia, Telecoms, IT, Entertainment

An online gaming company has been fined £300,000 by the British gambling regulator after it was found the company was responsible for adverts that were misleading.

It is the first time that the Gambling Commission has issued a fine to a gambling operator over advertising failings (4-page / 178KB PDF).

The Commission said that adverts that BGO Entertainment Limited (BGO) ran on its own website and on the websites of third party affiliates had breached social responsibility obligations that the company was subject to as a condition of its operating licence.

In particular, the Commission found that BGO breached social responsibility rules, contained in its licence codes and conditions of practice (LCCP).

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