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ARTICLE · 01 MAY 2018

Format Wars: Return Of The Record

The development of digital technology this century has had one of the greatest impacts on our consumption of media.

United KingdomMedia, Telecoms, IT, Entertainment

The development of digital technology this century has had one of the greatest impacts on our consumption of media. The logarithmic growth of digital technology through the distribution power of the internet – only rivalled by the inexplicable growth in popularity of Love Island – has been one of the defining cultural impacts of our age.

On the face of it, digital technology makes everything easier for consumers – easy to find, tiny to store and accessible from everywhere. Why then are some analogue options flourishing?

eBook sales appear to have peaked (or even be declining) in favour of physical books. Vinyl sales are through the roof, although whether this is at the cost of compact discs, mp3s or streaming services is a complicated prospect. Theatrical movies distributed on film reels are high-profile and growing from a point where digital distribution seemed to have conquered all. Dunkirk was the widest 70mm release since 1992 ("Far and Away", fact fans) –

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