The Scotland Women's National Football Team has crashed out
of the World Cup after a heartbreaking exit to Argentina, conceding
three goals in the last 16 minutes. As the first Scotland squad to
compete at a World Cup in 21 years, is it time women in sport get
the recognition, financial or otherwise, they deserve? What does
the future hold for the commercial attraction of women's
football and women in sport generally?
In September 2018, the women's national squad was funded by
the Scottish Government to be able to train full-time ahead of the
FIFA 2019 World Cup in France. Shelley Kerr, Scotland's head
coach, noted: "We want to professionalise and grow the game,
and success would change the whole landscape of the women's
game in Scotland." Although the FIFA tournament might not have
brought the team the success they had hoped, it has certainly got
people talking. Inevitably, the women's national teams
throughout the UK have begun to alter perceptions and raise
