Don't Mention The Phwoar!

German clothing company KaiAviation has taught us a history lesson that Boris Johnson could learn from. He purports to be an historian, after all, although having read his biography of Winston Churchill, I would beg to differ. But the lesson is this: if a foreign advertiser decides to ignore British advertising rules, there's not a whole lot that we can do about it.

Some readers may be offended by the images of KaiAviation's advertising, for which I apologise, but without the images, its hard to understand the story. In terms of the degree of nudity and the age of the models, these ads are less contentious than those by American Apparel, which admittedly is setting the bar pretty low. The bigger problem is the harmful gender stereotyping. KaiAviation's entire shtick appears to be to apply aeronautical phrases, such as 'remove before flight' and 'follow me' to cheap items of clothing, such as singlets and briefs. These are then advertised by models standing in front