Today, Ofcom issued a statement to broadcasters in relation to
'synthetic media' (including deepfakes) in broadcast
programming.
"Synthetic media" is an umbrella term for video,
image, text, or voice that has been generated in whole or in part
by artificial intelligence algorithms.
Ofcom understands that synthetic media has become increasingly
prevalent online and has also been used in virtual reality,
augmented reality, gaming, and other forms of digital media. It is
also used in marketing, advertising, and the entertainment
industry, including in filmmaking and broadcasting.
However, as this type of technology continues to grow and evolve
at a rapid rate, Ofcom is cognisant that synthetic media is likely
to become more prevalent in broadcast content. While there are some
benefits of the technology (to content creators, broadcasters and
audiences), there are also risks and challenges.
