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ARTICLE · 13 NOVEMBER 2013

Creating Fans, Not Customers

Vernon Hill, chairman and founder of Metro Bank, provides an insight into the bank’s unique business model and rapid success.

United KingdomMedia, Telecoms, IT, Entertainment

Vernon Hill, chairman and founder of Metro Bank, provides an insight into the bank's unique business model and rapid success.

Metro Bank is a revolutionary UK high street bank. We've grown at an incredible rate since our launch in July 2010. With more than 950 colleagues, 21 stores, over 230,000 business and personal customer accounts, and a billion in deposits, we are truly demonstrating that the British public is desperate for a real banking alternative.

Customer relationships

The experience of building Metro Bank has been nothing short of exhilarating. As the only high street bank to launch from scratch in more than 100 years, we've had to break through a century of resistance in Britain's financial environment. Now, three years on, we are often asked about the strategy and organisational challenges behind our rapid growth. A large part of our success is due to the fact that we treat banking like any other customer service industry and we regularly compare

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