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ARTICLE · 11 JULY 2008

Broadcast Advertising Code Consultation Deadline - 22 July 2008

CMS Cameron McKenna Nabarro Olswang
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The Committee of Advertising Practice (CAP) is currently looking to update the advertising codes to reflect recent legal developments.

United KingdomMedia, Telecoms, IT, Entertainment
Susan Barty
Susan Barty
Susie Carr
Susie Carr

The Committee of Advertising Practice (CAP) is currently looking to update the advertising codes to reflect recent legal developments. The Consumer Protection from Unfair Trading Regulations (CPRs) and the Business Protection from Misleading Marketing Regulations (BPRs), which prohibit unfair and misleading trading practices, including in advertising, came into force on 26 May 2008.

While the non-broadcast code (the CAP Code) has already been revised to take into account the new provisions in those Regulations, the Broadcast Committee for Advertising Practice (BCAP) has opened up a consultation on the proposed changes to the broadcast code. Responses to the broadcast consultation must be received by 22 July.

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