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ARTICLE · 05 JUNE 2014

Big Data: Tailoring Your TV Experience

Deloitte
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The Internet and access to data continues to provide opportunities for innovation and new business models.

United KingdomMedia, Telecoms, IT, Entertainment
Shamil Shah
Shamil Shah
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The Internet and access to data continues to provide opportunities for innovation and new business models. In the TV sector this trend has changed the way consumers can access content and the ability for new media services to be launched.

Netflix is a prime example of a company that has successfully used data to drive their business. They moved to a Big Data platform after launching their streaming service in 2007 and this approach has allowed them to understand every aspect of their customer; analysing how content is consumed, details of what that content is and the quality of customer experience. As a result, Netflix continues to attract new customers with 44 million subscribers worldwide at the end of 2013.

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