ASA Issues Report On Advertising Context And Concerns

The ASA recently commissioned research to help it better understand public concerns about advertising and inform its regulatory priorities. More than 6000 UK residents took part in a survey.

It has now issued the first in a series of reports based on the survey findings. This report focuses on thematic ad-related concerns, examining key issues that matter to the public. Some of these concerns fall within the ASA's regulatory remit, while others—such as political advertising—sit outside it.

To set the scene, it asked about national concerns, with the availability of healthcare services topping the list, mentioned by 54% of the UK population. This is followed by the cost of weekly shopping/household bills (48%) and concerns around climate change (34%).