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ARTICLE · 18 APRIL 2020

Artificial Intelligence And Virtual Reality In The Sporting World

Marks & Clerk
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Artificial intelligence (AI) and virtual reality (VR) can be powerful tools for a variety of industries including the entertainment and sporting world.

United KingdomMedia, Telecoms, IT, Entertainment
Marks & Clerk
Marks & Clerk
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Artificial intelligence (AI) and virtual reality (VR) can be powerful tools for a variety of industries including the entertainment and sporting world. The way that consumers access content is constantly evolving and with a heightened focus on personalisation and consumer engagement, AI and VR can provide a way for broadcasters and rights holders to provide innovative ways to enhance the viewing experience and keep ahead in such an ever-changing market.  

Enhancing consumer engagement

The way in which consumer viewing habits change is largely driven by the innovation and investment made by broadcasters /rights holders in how to distribute their content. The development of video-on-demand services and platforms, such as SkyGo and Netflix, have changed the entertainment industry enabling viewers to watch content whenever and wherever they want. It is not only innovation behind the scenes that has transformed user engagement but also the quality of the content itself.

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