Rolling With The "Cepages"

One of the largest Champagne houses, Lanson, has announced that its "Le Black Label" will become "Le Black Creation" from April 2023, in a move intended to provide more information to customers about the specific blend they are drinking. Each year will bring a new numbered blend, with each bottle displaying a QR code revealing the exact details of the cuvee blend. The numbering will enable consumers to determine the age of the previously "non-vintage" product, whilst the information provided via the QR code will - they hope - help consumers better understand the quality and the prestige of the product. Whilst its a bold move to essentially rebrand a long-established and well-known product, in the age of information it's refreshing to have the option of finding out exactly what it is you're drinking, and it will be interesting to see if other food and beverage providers adopt similar QR technology going forward.