Snoop Dogg Prevails Over Gleissner

Calvin Broadus v. Snoop International Ltd. (U.K. Opposition No. 408342) (Decision No. 0-424-18)

On behalf of superstar rapper Snoop Dogg (whose real name is Calvin Broadus), we were successful in overseeing a trademark opposition against an entity related to Michael Gleissner, a serial trademark filer. Several brands including Apple, BMW, and Donald Trump have challenged Gleissner marks, but success has been elusive in a number of these oppositions. In fact, in the same week that Snoop Dog prevailed in his opposition, international retailer Mango's challenge to a Gleissner mark was dismissed. In the Snoop Dogg matter, the U.K. Intellectual Property Office found in favor of Snoop Dogg's opposition against a SNOOP trademark, determining that Gleissner's entity's application, which was filed in Class 14 (jewelry) and Class 26 (lace and embroidery) was filed in bad faith, and awarding Snoop Dogg £1,300. This decision was due in large measure to the extensive evidence