New UKIPO guidance provides greater clarity and flexibility for protecting animated designs and graphical user interfaces.
Visual aspects of software, apps, websites and other digital products, including Graphical User Interfaces (GUIs) and graphic symbols or icons, are often key elements of a brand’s identity. It is therefore not surprising that the UK Intellectual Property Office (UKIPO) has seen an increasing number of applications in this area, and with this an increasing number of requests from users to clarify what is and is not acceptable in this respect.
To address this, the UKIPO issued a Designs Practice Notice (DPN 01/26) in April 2026, and our main takeaways are below.
Greater flexibility for protecting animated/moving digital designs