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ARTICLE · 29 OCTOBER 2026

Protecting Digital Designs In The UK

The UK Intellectual Property Office has issued new guidance clarifying how animated digital designs, graphical user interfaces, and moving sequences can be protected under UK design law. This Practice Notice addresses growing confusion around what constitutes a single, unitary design when multiple representations are involved, particularly for digital products with animation or screen transitions.

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New UKIPO guidance provides greater clarity and flexibility for protecting animated designs and graphical user interfaces.

Visual aspects of software, apps, websites and other digital products, including Graphical User Interfaces (GUIs) and graphic symbols or icons, are often key elements of a brand’s identity. It is therefore not surprising that the UK Intellectual Property Office (UKIPO) has seen an increasing number of applications in this area, and with this an increasing number of requests from users to clarify what is and is not acceptable in this respect.

To address this, the UKIPO issued a Designs Practice Notice (DPN 01/26) in April 2026, and our main takeaways are below.

Greater flexibility for protecting animated/moving digital designs

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