ARTICLE · 04 OCTOBER 2023

New Product Development: How To Protect Your Innovation

Walker Morris

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A key aspect of being a successful business is innovation. New product development is vital for businesses to maintain their competitive edge and requires regular investment.

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A key aspect of being a successful business is innovation. New product development is vital for businesses to maintain their competitive edge and requires regular investment. However, new product development on its own is not enough and businesses need to protect their innovation through intellectual property. Alan Harper from the our intellectual property team explains.

A key aspect of being a successful business is innovation and new product development (NPD). NPD is vital for businesses to maintain their competitive edge and requires regular investment. However, NPD on its own is not enough and businesses need to protect their innovation through intellectual property (IP).

The effective use of IP and having an IP strategy for NPD reduces risk and greatly assists with bringing a new product to market. There are several IP considerations throughout the NPD process, and it is important to factor these in from the start of development through to launch. I set out

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