It's never a bad time to learn about innovation, as children
(and adults with small appetites!) can now choose to get a free
book about two incredible inventors, instead of a toy with their
Happy Meals.
I haven't read the book myself, but it seems that the book
talks about Nikola Tesla and Alan Turing. I wonder whether the
books discuss the importance of patents in innovation; Nikola Tesla
was named as inventor on 278 patents!
Whilst Tesla and Turing undoubtedly changed the world, it's
important to remember that innovation can be found all around us
and in more everyday objects. McDonald's themselves have filed
several patent applications in the past, with titles including
"Method and apparatus for making a sandwich",
"Process for preparing frozen French fry potato
segments", "Bun toaster", "Method and apparatus
for cooking eggs", "Continuous method and apparatus for
marinating poultry", and "Dual compartment sandwich
package".