Protecting intellectual property rights online is a continuing
struggle, with brand owners and content creators battling against
increasingly sophisticated offenders.
Alibaba, the once much-criticised e-commerce site, has developed
and refined its model for IP protection in recent years, to the
extent that several luxury brands are now listing products on the
site.
Project Zero expands
Now Amazon has announced the expansion of its
anti-counterfeiting tool, Project Zero – launched in the US
in early 2019 – to France, Germany, Italy, Spain and the
UK.
The aim of Project Zero is for Amazon and brands to collaborate
in driving counterfeits to zero in the markets where it's
applied. It has three main components:
