Design Copy War Of ‘Chocolat'

After the Toblerone chocolate war with Poundland, there is another matter of copying of design of a chocolate. Hotel Chocolat produced its flagship chocolates 'Slab' which were alleged to be copied by Waitrose another chocolate selling company. A series of tweets suggest that the selling of similar looking chocolates created confusion in the minds of the consumers and made the consumers think that Hotel Chocolat is producing chocolates for Waitrose.

The chocolates sold by Waitrose were identical to the chocolates of Hotel Chocolat and had exactly the same wavy design and packaging as Slab but low quality ingredients were been used by the Waitrose in their chocolates. The Hotel Chocolat co-founder initiating twitter war to protect the design and reputation of their products. Hotel Chocolat issued a legal threat and offered amnesty to their customers who bought Waitrose's chocolate under an impression that they bought Hotel Chocolat's Slab.¹ The step was taken to