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ARTICLE · 14 SEPTEMBER 2022

The Circular Economy: Sustainable Packaging

Cipher
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Improving the trajectory towards achieving circular economy targets requires a step-change in approach to sustainable packaging adoption across fast-moving consumer goods.

United KingdomEnvironment
Cipher  
Cipher  

Overview

Improving the trajectory towards achieving circular economy targets requires a step-change in approach to sustainable packaging adoption across fast-moving consumer goods (FMCGs).

To track this progress, we analysed patent data to see the innovation landscape across a subset of plastic packaging alternatives.

Consumers' purchasing power can force change. One of the findings from Mintel research is this simple concept: doing things that are beneficial to the environment makes people feel happy. This is a fundamental driver of change.

Mintel are the experts in understanding what consumers want and why. Their 2022 Sustainability Barometer – which Cipher contributed data to – provides direct insight into sustainability topics including packaging.

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