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ARTICLE · 05 SEPTEMBER 2017

Five Points To Consider When Naming Your Company

Brodies LLP
Brodies LLP
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Brodies LLP

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A lot of research and thought goes into the name of a business and choosing the right one can be vital for the success of that business.

United KingdomCorporate/Commercial Law
Brodies LLP
Brodies LLP

A lot of research and thought goes into the name of a business and choosing the right one can be vital for the success of that business.

If you are thinking of naming or rebranding your company, you should consider these five top tips for choosing a company name:

1. BE AWARE

The name you want might not be freely available. Other businesses may already have the name that you have chosen, or something very similar. This may cause problems, particularly when you both operate in the same area of business.

Commonly encountered problems include:

  • Another company already using the same name (or one that is so similar that the UK company registry would regard it as being the same) – the end result is that you can't incorporate a company with the name you wanted

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