Establishing A Client Advisory Board

Accounting business leaders need an excellent understanding of the MARKET to make good decisions on new services, marketing, communications, branding, Client service, pricing and even hiring. One of the best sources of knowledge is Clients.

A $5 million Accounting business in Sydney, Australia recently established a Client Advisory Board (CAB) to help them make important decisions. In addition to gathering market intelligence, the CAB has realised a lot of other benefits.

Let's look into this further, since market understanding is critical in all Accounting businesses.

What is a CAB?

• A Client Advisory Board (CAB) is a group of Clients (sometimes prospects) who provide feedback, perceptions, insights, and guidance to an Accounting business.