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ARTICLE · 10 NOVEMBER 2023

UK CMA Secures Commitments From Meta Over Its Use Of Advertising Data

Preiskel & Co
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The UK Competition and Markets Authority ("CMA") announced on 3 November 2023 the final Commitments agreed with Meta, the owner of Facebook, regarding its use of advertising data.

United KingdomAntitrust/Competition Law
Tim Cowen
Tim Cowen

The UK Competition and Markets Authority ("CMA") announced on 3 November 2023 the final Commitments agreed with Meta, the owner of Facebook, regarding its use of advertising data. This is in response to the CMA's investigation into Meta's use of data derived from its digital display advertising ("DDA") services being used for purposes beyond the provision of such DDA services to develop and improve other Meta products.

The Commitments will prevent Meta from exploiting advertising users' data via the functioning of its Facebook Marketplace. They are not an acceptance by Meta that there has been an infringement of the Competition Act 1998 nor that Meta has a dominant position in any relevant market.

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