On 9 August 2026, the UK Government confirmed that the new subscription contracts regime under the Digital Markets, Competition and Consumers Act 2024 (“DMCCA”) will come into force in January 2027, bringing implementation forward from the previously expected spring 2027 timetable.
The announcement does not introduce new substantive requirements. Instead, it materially shortens the time available for businesses to prepare. For businesses with significant UK consumer subscription operations, the issue is therefore no longer simply what the rules will require, but whether the customer journeys, technology, data governance and operational processes supporting those subscriptions can be made compliant in time.
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