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ARTICLE · 21 OCTOBER 2015

Prime Position

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The online shopping world is changing rapidly and Amazon, in particular, seems to be going all out to lure customers to its online video entertainment nest.

United KingdomAntitrust/Competition Law
John Cassels
John Cassels
Jessica Burns
Jessica Burns

The online shopping world is changing rapidly and Amazon, in particular, seems to be going all out to lure customers to its online video entertainment nest. 

Shifting its focus from sales of CDs and DVD box-sets delivered to our homes, Amazon launched Prime Instant Video, for on-demand streaming of movies and TV shows. Next, we hear talks of an Amazon live pay TV service.  But the latest move by Amazon - to stop selling Google Chromecast and Apple TV devices on its marketplace from 29 October 2015 – could cause problems for the online retail giant.

The reason for stopping sales of Google and Apple devices is, according to Amazon, because they don't interact well with Prime Video, which could cause customer confusion.  

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