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ARTICLE · 10 SEPTEMBER 2010

Loyalty Discounts May Abuse a Dominant Position – No Change

In an important appeal judgment earlier today, the General Court reaffirmed the established principle that a company enjoying a dominant market position is likely to be abusing that position where it applies a loyalty discount system.

United KingdomAntitrust/Competition Law
Susan Hankey
Susan Hankey
John Markham
John Markham
David Marks
David Marks

In an important appeal judgment earlier today, the General Court reaffirmed the established principle that a company enjoying a dominant market position is likely to be abusing that position where it applies a loyalty discount system.  A "loyalty" or "fidelity" discount occurs where a financial advantage is granted in return for a purchaser sourcing all or most of its requirements for the relevant products from the dominant supplier.  The General Court (which, before December 2009, was known as "the Court of First Instance") also confirmed that, even in the absence of a financial advantage, a purchase commitment meant to cover most or all of the purchaser's expected requirements for the relevant products is likely to be abusive.

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