Herbert Smith has been advising its client, Carnival Corporation, on
the antitrust and corporate aspects of its $5.5 billion bid for P&O
Princess Cruises since its inception in December 2001. On 24 July the
European Commission (EC) granted the transaction an unconditional
clearance. The approval follows an extended investigation by the EC
lasting over six months.
Carnival is the world’s largest cruise holiday company, while P&O
is the third largest. The transaction was examined by the EC under the EC
Merger Regulation. The EC initially had serious concerns regarding the
competition implications of the deal, leading it to open an in-depth
"Phase II" enquiry and subsequently to send a detailed "statement of
objections" to Carnival. The case involved complex legal and economic
issues relating to market definition and market entry.