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ARTICLE · 21 JUNE 2021

CMA Launches Consultation On Proposed Commitments From Google In ‘Privacy Sandbox' Investigation

Preiskel & Co
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On Friday 11 June 2021, the Competition and Markets Authority ("CMA") announced that it was minded to accept undertakings from Google to settle its antitrust investigation into the company regarding its ‘Privacy Sandbox' proposals.

United KingdomAntitrust/Competition Law
Tim Cowen
Tim Cowen

On Friday 11 June 2021, the Competition and Markets Authority ("CMA") announced that it was minded to accept undertakings from Google to settle its antitrust investigation into the company regarding its 'Privacy Sandbox' proposals.

The CMA launched its investigation in January 2021, following complaints from industry, including Marketers for an Open Web, a consortium of companies affected which is represented by Preiskel & Co's Competition and Antitrust team.

The 'Privacy Sandbox' is a collection of proposed changes to Google's browser, Chrome, and browser engine, Chromium. The proposed changes include the removal of third party cookies, the replacement of direct log-in with a login system via the browser ("WebID"), the hiding of IP addresses from website publishers by running all traffic through Google's servers ("Gnatcatcher"), and the deprecation of the User Agent String, a part of the HTTP communications protocol which tells websites certain information about

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