UAE Law Perspective On Trade Names

The protection of trade names is crucial for companies and trade name owners. The illegal use of these names by unauthorized entities reflects bad faith and negatively affects the business operations of the trade names and their owners. This illegal use may also put the brand and its owner in danger of losing their good reputation and goodwill. According to the Cassation Courts of Dubai: A trade name is a name that has been chosen by a trader or a company in order to distinguish his shop or company from other ones (Judgment No 268-2008 Commercial Cassation).

The recourse to the Civil Court in order to file cases to cancel the trade names of others, similar to yours, is also considered as one of the most common legal ways to protect your trade names from unfair use and competition.