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ARTICLE · 19 JANUARY 2014

INTA holds its first conference in the Middle East

DLA Piper Australia
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The INTA event served the rising numbers of multinational trademark owners who are expanding across the Middle East.

United Arab EmiratesIntellectual Property
Katie Withers
Katie Withers

The increasing popularity of brand expansion into the Middle East has been well documented, and this trend is equally clear from the International Trademark Association's decision to hold its first conference on trademark issues in MENA in Dubai in early December.

The theme of the two-day conference was "Hot Trademark Topics in the Middle East, Africa and South Asia (MEASA) Region." The event served the rising numbers of multinational trademark owners who are expanding across the Middle East and surrounding regions.

One sign of the importance of the event: its opening speaker was His Excellency Mohammed Ahmed Bin Abdul Aziz Al Shehi, the under secretary of the UAE Ministry of Economy (the ministry responsible for IP).

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