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ARTICLE · 03 JULY 2026

Key Changes In Commercial Advertisement Regulation

Hergüner Bilgen Üçer Attorney Partnership
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The Regulation Amending the Regulation on Commercial Advertising and Unfair Commercial Practices, published in the Official Gazette dated 1 July 2026 and numbered 33297, introduces comprehensive changes to advertising practices. The amendments focus particularly on digital marketing, the use of artificial intelligence in advertising, social media influencer advertisements, environmental claims, and discounted sales practices.

TurkeyMedia, Telecoms, IT, Entertainment
Ismet Bozoglu
Ismet Bozoglu
Nehir Demirkol
Nehir Demirkol
Sıla Öz
Sıla Öz
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The Regulation Amending the Regulation on Commercial Advertising and Unfair Commercial Practices, published in the Official Gazette dated 1 July 2026 and numbered 33297, introduces comprehensive changes to advertising practices. The amendments focus particularly on digital marketing, the use of artificial intelligence in advertising, social media influencer advertisements, environmental claims, and discounted sales practices.

Use of artificial intelligence in advertisements

The increasing prevalence of the use of artificial intelligence in all areas of life has also been reflected in advertising legislation.

As per amendments to the Regulation, where advertisements involve the use of artificial intelligence or other software in a manner that is likely to materially affect consumers’ economic behavior, or include digital characters created using artificial intelligence that are indistinguishable from humans, this must now be clearly, intelligibly, and distinguishably disclosed.

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