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ARTICLE · 24 JUNE 2026

Türkiye E-Commerce Outlook 2025

Universal Hukuk | Law & Consultancy
Explore more from Universal Hukuk | Law & Consultancy

Turkey's e-commerce sector reached a historic milestone in 2025, with transaction volumes surging to TRY 4.57 trillion and digital commerce now representing nearly one-fifth of all trade activity. The Ministry of Trade's comprehensive report reveals how artificial intelligence integration, rapid delivery models, and shifting consumer demographics are fundamentally reshaping the nation's retail landscape and economic structure.

TurkeyMedia, Telecoms, IT, Entertainment
Feride Hilal İmal
Feride Hilal İmal

INTRODUCTION

The year 2025 marks a historic turning point in Türkiye’s economic history, representing the moment when digitalization ceased to be a supplementary component of economic activity and emerged as a principal driver of economic growth. The E-Commerce Outlook in Türkiye Report 2025 (the “Report”), published by the Ministry of Trade of the Republic of Türkiye on 12 May 2026, clearly demonstrates that this remarkable expansion reflects not merely numerical growth but also a profound structural transformation.

The Turkish e-commerce ecosystem reaffirmed its strategic significance by reaching a record transaction volume of TRY 4.57 trillion, representing a 52.2% increase compared to the previous year. The rise in e-commerce’s share of total trade to 19.3% constitutes one of the clearest indicators that consumer behavior has undergone a lasting shift towards digital channels.

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