Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 09 NOVEMBER 2015

Comparative Advertisement Permitted In Turkey Under Certain Conditions From 10 January 2016

Moroglu Arseven
Moroglu Arseven
Contributor
Moroglu Arseven

Moroglu Arseven

Celebrating its 25th year, Moroğlu Arseven is an independent, full-service Turkish law firm...

View firm profile
Explore more from Moroglu Arseven

Consumer Protection Law Number 6502 ("Law") entered into force on 28 May 2014.

TurkeyMedia, Telecoms, IT, Entertainment
Işık Özdoğan, LL.M.
Işık Özdoğan, LL.M.
Author LinkedIn connections

From 10 January 2016 onward, comparative advertisements will be allowed in Turkey. Provided certain conditions are met, advertisements will be allowed to include competitors' titles, trademarks, logos or other distinguishing marks or phrases, as well as commercial names and company names.

Consumer Protection Law Number 6502 ("Law") entered into force on 28 May 2014. The Law states that "One can make comparative advertisement by using competitor's goods and services that meet the same needs or same purposes" (Article 16(5)). The Regulation on Commercial Advertisement and Unfair Commercial Practices ("Regulation") was published on 10 January 2015, introducing more detail for comparative advertisement provisions. These provisions will enter into force on 1 January 2016.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

Türkiye E-Commerce Outlook 2025

Turkey's e-commerce sector reached a historic milestone in 2025, with transaction volumes surging to TRY 4.57 trillion and digital commerce now representing nearly one-fifth of all trade activity. The Ministry of Trade's comprehensive report reveals how artificial intelligence integration, rapid delivery models, and shifting consumer demographics are fundamentally reshaping the nation's retail landscape and economic structure.
TurkeyMedia, Telecoms, IT, Entertainment
Universal Hukuk | Law & Consultancy
Universal Hukuk | Law & Consultancy
Article

New Regulatory Framework For Social Media And Digital Games In Turkey

The Act on Amendments to the Social Services Act and Certain Other Acts (Law No. 7578) (the "Act") was published in the Official Gazette on 1 May 2026, establishing a framework addressing both social media platforms and digital games in Turkey. On the social media front, the Act prohibits social network providers from offering services to children under the age of fifteen and mandates the implementation of age verification measures to enforce this prohibition.
TurkeyMedia, Telecoms, IT, Entertainment
Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership
Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership
Article

A New Era For Digital Gaming Platforms: Key Amendments To Law No. 5651

Turkey has introduced comprehensive amendments to Law No. 5651, establishing the country's first sector-specific regulatory framework for digital gaming platforms. The new legislation imposes obligations on gaming platforms including age rating requirements, mandatory appointment of Turkish representatives, parental control tools, and information disclosure to authorities, backed by a graduated system of administrative fines and bandwidth restrictions for non-compliance.
TurkeyMedia, Telecoms, IT, Entertainment
Paksoy
Paksoy
Article

Bill Introducing An Authorisation And Supervision Framework For Foreign Digital Accommodation Platforms Submitted To Parliament

A new bill submitted to Turkey's parliament establishes a comprehensive regulatory framework requiring foreign digital accommodation platforms to obtain authorization, appoint local representatives, and comply with strict operational requirements including commission caps and service restrictions. The legislation introduces significant penalties for non-compliance, including access blocking and substantial fines for platforms operating without proper certification.
TurkeyMedia, Telecoms, IT, Entertainment
KST LAW
KST LAW
Article

A New Era For Children And Gaming In Turkey: Understanding Law No. 5651’s 2026 Amendments For Providers And Platforms

On April 2 2026, the Turkish Grand National Assembly’s (“TBMM”) Health, Family, Employment, and Social Affairs Commission approved a transformative set of amendments to Law No. 5651 on the Regulation of Publications on the Internet and Combatting Crimes Committed by Means of Such Publications (“Law No. 5651”), which were published in the Official Gazette of May 1, 2026.
TurkeyMedia, Telecoms, IT, Entertainment
ELIG Gürkaynak Attorneys-at-Law
ELIG Gürkaynak Attorneys-at-Law
Article

New Online Safety And Gaming Platform Rules

Recent amendments have been introduced to Law No. 5651 on the Regulation of Broadcasts via the Internet and Combating Crimes Committed Through Such Broadcasts (Law No. 5651) through the Law on Amendments to the Social Services Law and Certain Laws, which was published on 1 May 2026. For the first time under Turkish legislation, the concepts of game platform, game distributor, and game developer have been expressly defined. In addition, new online safety obligations have been imposed on social network providers.
TurkeyMedia, Telecoms, IT, Entertainment
Kolcuoglu Demirkan Koçakli
Kolcuoglu Demirkan Koçakli
Article

Commitments And Changing Market Conditions: The Yemeksepeti Case

The Turkish Competition Board has partially lifted commitments previously imposed on Yemeksepeti, finding that the online food delivery market has evolved from a near-monopoly to a competitive multi-player environment. This decision examines how binding commitments may be reassessed when market conditions materially change, and explores the treatment of most-favoured-nation clauses under both antitrust and abuse of dominance provisions.
TurkeyAntitrust/Competition Law
Moroglu Arseven
Moroglu Arseven
Article

New Rules For Social Networks And Game Platforms In Türkiye

Turkey's amended Law No. 5651 introduces comprehensive regulatory obligations for social network providers and gaming platforms, establishing age verification requirements, parental controls, and content moderation standards. The legislation, effective November 2026, creates a graduated enforcement framework with administrative fines reaching up to 3% of global turnover and potential bandwidth restrictions for non-compliant platforms.
TurkeyMedia, Telecoms, IT, Entertainment
Moroglu Arseven
Moroglu Arseven
Article

CMB Updates Share Ownership Disclosure And Free Float Rules

The Capital Markets Board of Türkiye has introduced significant changes to share ownership disclosure requirements and free float calculations for companies listed on Borsa İstanbul. The new regulations lower the minimum disclosure threshold from 5% to 3% and establish updated rules for how repurchased shares and indirect shareholdings affect free float calculations. These changes have important implications for direct shareholders, persons acting in concert, and those with indirect ownership stru
TurkeyFinance and Banking
Moroglu Arseven
Moroglu Arseven
Article

New Regulation On Plant Quarantine Was Published

Turkey's new Plant Quarantine Regulation introduces comprehensive digital transformation through the BKKTS system, eliminating wet signatures for entry, exit, and transit procedures. The regulation establishes stricter controls for high-risk products, mandates electronic plant health certificates with QR codes, and implements a three-stage official control process to prevent contamination from harmful organisms.
TurkeyEnvironment
Moroglu Arseven
Moroglu Arseven