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ARTICLE · 03 SEPTEMBER 2025

Regulation On Direct Selling Was Published

Egemenoglu
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The Regulation on Direct Selling ("Regulation"), issued by the Ministry of Trade ("Ministry") pursuant to Articles 47/A and 84 of the Consumer Protection Law No. 6502...

TurkeyConsumer Protection
Sibel Yılmaz
Sibel Yılmaz
Tuba Nur Öncel
Tuba Nur Öncel
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The Regulation on Direct Selling ("Regulation"), issued by the Ministry of Trade ("Ministry") pursuant to Articles 47/A and 84 of the Consumer Protection Law No. 6502, was published in the Official Gazette dated 08.08.2025 and numbered 32980, thereby entering into force.

Direct selling is comprehensively regulated under national legislation for the first time by this Regulation, which establishes the procedures and principles of direct selling systems. In this regard, the Regulation prescribes rules to ensure the transparent, fair, and reliable functioning of the direct selling system and provides safeguards against its conversion into a pyramid sales scheme. The extensive obligations imposed on direct sellers and direct selling companies also establish a control mechanism.

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