New Restrictions On Alcohol Advertising: Is Alibi Branding Also Prohibited?

Law No. 7584, which was published in the Official Gazette on 20 June 2026 and entered into force on the same date, introduced significant amendments to the provisions of Law No. 4250 on the Monopoly of Spirits and Alcoholic Beverages concerning the advertising and promotion of alcoholic beverages and the use of brands.

The new rules concern support provided by producers, importers and marketers in the alcoholic beverage sector to events, publications and posts; the use of alcoholic beverage brands and packaging elements at points of sale and event venues; and restrictions on the use of the same brand for both fermented and distilled alcoholic beverages.

These amendments do not abolish or replace the existing general prohibition on alcohol advertising. Rather, they provide further detail on the scope of the existing prohibition in relation to certain forms of use and impose clearer restrictions, particularly on the use of elements appearing on product packaging for indirect