What is Next in the Beer Market?

The Turkish competition watchdog, TCA, has put its signature under a milestone decision for the distribution practices of Anadolu Efes, the leading beer brand, holding the dominant position in Turkey.

In its application, Anadolu Efes requested an individual exemption for its Limited^[1] Exclusive Open Selling Point^[2] Agreement which is planned to replace the former Limited Duration Agreement executed with the Standard Points. The Agreement was planned to be executed with the open selling points determined in accordance with the predicted calculations in the application, and other open selling points would continue to be a party to the former agreement. Back in 2012, TCA granted a negative clearance for the former agreement, but now Anadolu Efes brought forward the arguments with regard to the revisions in the availability agreements in accordance with the new market conditions, for the return of the investment realized and to render possible future investments for