Turkish Competition Authority, artificial intelligence sector inquiry, digital markets regulation, merger control guidelines, Meta Threads, Uber Getir, Coca-Cola commitments, tyre sector fines, casting sector, streaming platforms, no-poach agreements, resale price maintenance, interim measures, WhatsApp AI integration, health insurance investigation, Google online advertising, seed market, freezer cabinet practices, Mastercard Visa, settlement procedure, commitment decisions
TurkeyAntitrust/Competition Law
The second quarter of 2026 marked an exceptionally dynamic period for Turkish competition law enforcement. The Turkish Competition Authority (“TCA”) intensified its focus on artificial intelligence and digital markets through landmark sector inquiries and policy studies, whilst delivering record-level fines in the tyre and casting sectors and concluding high-profile investigations through commitment and settlement procedures. The quarter was further characterised by the TCA's continued scrutiny of global technology platforms, with interim measures imposed against Meta and binding commitments accepted from multiple digital market participants, as well as notable interventions in the FMCG sector, including interim measures requiring Unilever and Haribo to allocate freezer cabinet and stand space to competing products, and a comprehensive commitments package accepted from Coca-Cola addressing exclusivity and foreclosure concerns.
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