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ARTICLE · 10 MARCH 2021

The Lesser Evil? Assessment Of The Turkish Unfair Pricing Assessment Board

Balcıoğlu Selçuk Eymirlioğlu Ardıyok Keki Attorney Partnership
Balcıoğlu Selçuk Eymirlioğlu Ardıyok Keki Attorney Partnership
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Balcıoğlu Selçuk Eymirlioğlu Ardıyok Keki Attorney Partnership

Balcıoğlu Selçuk Eymirlioğlu Ardıyok Keki Attorney Partnership

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Tracking the prices is an integral element of any shopping activity. Whether you are in the supermarket filling your basket with groceries or in the cosmetics shop picking up a lovely box...

TurkeyAntitrust/Competition Law
Emin Köksal
Emin Köksal
Armanç Canbeyli
Armanç Canbeyli
Author LinkedIn connections

Tracking the prices is an integral element of any shopping activity. Whether you are in the supermarket filling your basket with groceries or in the cosmetics shop picking up a lovely box of personal care products, keeping an eye on the price tags is a critical reflex. As COVID-19 keeps testing the global supply chain's limits, the average consumer becomes even more interested in the fluctuation of prices, especially in the ever-essential FMCG sector. With the added flexibility of online shopping, it is easier than ever to compare prices and get the best bang for the buck.

However, 2020 showed us once again that regulators are as interested in the prices as the consumers. The pandemic's early months featured a shopping-frenzy, and consumers tended to stock up their essential needs in fear of exiguity. This sharp increase in demand inflated the prices, especially for personal protection and hygiene products such as hand sanitizers or facemasks. In response to these

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