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ARTICLE · 16 MAY 2023

TCA Published The Preliminary Report On Digital Advertising Sector Inquiry

Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership
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Competition authorities around the world have intensified their investigations on digital markets. In that vein, digital advertising is one of the sub-sectors

TurkeyAntitrust/Competition Law
Zeynep Şengören
Zeynep Şengören
Ramiz Arslan
Ramiz Arslan
Author LinkedIn connections

Competition authorities around the world have intensified their investigations on digital markets. In that vein, digital advertising is one of the sub-sectors under competition law's scrutiny. Like its counterparts, Turkish Competition Authority ("TCA") initiated a sector inquiry regarding the competition concerns in digital advertising to outline the sector's operations, identify the concentration in the relevant markets, and investigate structural or behavioral issues. Gathering detailed information from all stakeholders, TCA published the Preliminary Report on the Digital Advertisement Sector Inquiry ("Preliminary Report" or "Report") on April 7, 20231. The Preliminary Report presents the sector's rapid growth, analyses the substitution between the different types of digital advertising, explains the ad tech operations and ecosystems in this sector, and finally puts forth the competition concerns.

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