Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 12 APRIL 2019

Restriction By Object vs. Effect Analysis In Vertical RPM Cases: Turkish Competition Board Decided To Impose Monetary Fine Against Sony

Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership
Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership
Contributor
Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership

Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership

Balcıoğlu Selçuk Eymirlioğlu Ardıyok Keki Attorney Partnership (BASEAK) is an Istanbul-based...

View firm profile
Explore more from Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership

The main reason behind this approach is the understanding suggesting price competition as the main element enhancing economic efficiency.

TurkeyAntitrust/Competition Law
Bora Ikiler
Bora Ikiler
Author LinkedIn connections

On April 8th, 2019 (Monday), Turkish Competition Board's (the "Board") reasoned decision (22.11.2018; 18-44/703-345) on the investigation launched against Sony Eurasia Pazarlama A.Ş. ("Sony") in order to determine whether Sony infringed Article 4 of Law No. 4054 on Protection of Competition ("Law No. 4054") by way of interfering in resale prices for its products to be sold by its resellers. In this respect, the Board decided by majority of the votes to impose monetary fine against Sony on the ground that it had restricted intra-brand competition under Article 4 of Law No. 4054 by determining resale prices of its resellers for their online sales.

After the Board's Henkel decision (19.09.2018; 18-33/556-274) in which the Board considered resale price maintenance ("RPM") without examining the effects of Henkel's pricing behaviours in the relevant markets, the Board once again concluded that Sony restricted intra-brand competition by object and thus, violated Article

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

Turkish Competition Authority – Uber’s Acquisition Of Certain Getir Business Lines Cleared Subject To Commitments

The Turkish Competition Authority has conditionally approved Uber Technologies' acquisition of Getir's food and grocery delivery operations, marking a significant consolidation in Turkey's digital marketplace. As part of the approval, Uber committed to investing USD 500 million in Turkey to support employment and strengthen the country's digital technology ecosystem.
TurkeyAntitrust/Competition Law
NAZALI Attorney Partnership
NAZALI Attorney Partnership
Article

Turkish Competition Board Imposes Interim Measures On Meta Over WhatsApp Access Restrictions For Third-Party AI Assistants

The Turkish Competition Board (the “Board”) has imposed interim measures on Meta Platforms, Inc., Meta Platforms Ireland Limited, WhatsApp LLC and Meta Platforms İstanbul Bilişim Hizmetleri Limited Şirketi (collectively, “Meta”) in connection with amendment to the WhatsApp Business Solution Terms that barred third-party general-purpose generative AI chatbots and assistants from using WhatsApp where AI was the primary service offered to users.
TurkeyAntitrust/Competition Law
Kolcuoglu Demirkan Koçakli
Kolcuoglu Demirkan Koçakli
Article

The Turkish Competition Authority Releases A Leading Food Delivery Platform From Most Of Its Binding Commitments Following The Loss Of Its Dominance, But Keeps The Narrow Price Parity Commitment In Place For Two More Years

This article examines the Turkish Competition Board’s (“Board”) Yemek Sepeti Decision[1] (“Decision”), assessing a request for the removal of commitments made binding in 2021, under the “material change” condition of Article 43(4)(a) of Law No. 4054 on the Protection of Competition (“Law No. 4054”).
TurkeyAntitrust/Competition Law
Paksoy
Paksoy
Article

Commitments And Changing Market Conditions: The Yemeksepeti Case

The Turkish Competition Board has partially lifted commitments previously imposed on Yemeksepeti, finding that the online food delivery market has evolved from a near-monopoly to a competitive multi-player environment. This decision examines how binding commitments may be reassessed when market conditions materially change, and explores the treatment of most-favoured-nation clauses under both antitrust and abuse of dominance provisions.
TurkeyAntitrust/Competition Law
Moroglu Arseven
Moroglu Arseven
Article

Turkish Competition Board Finds No Infringement In A101 And CarrefourSA Parallel Pricing Investigation

The investigation originated from a series of consumer complaints submitted from late 2023 onwards, which pointed to identical or closely aligned prices for products such as eggs, yoghurt, rice, butter and wafers across several national grocery retailers. The complaints also alleged that price increases were frequently implemented on the same or nearby dates.
TurkeyAntitrust/Competition Law
ELIG Gürkaynak Attorneys-at-Law
ELIG Gürkaynak Attorneys-at-Law
Article

Turkish Competition Law In August 2026: From Sector Inquiries To Conditional Clearances And Key Investigations

Following a sector inquiry launched in December 2021 to detect structural competition concerns in the pharmaceutical sector and offer competitive solutions, the Turkish Competition Authority (“TCA”) published its Pharmaceutical Sector Inquiry Preliminary Report on 10 August 2026, opening it for public consultation. The report examines the overall outlook of the sector together with quantitative and statistical data, summarises the TCA's enforcement activities in the sector over the past ten years, and assesses the competitive structure across the full supply chain: production, market entry, and distribution.
TurkeyAntitrust/Competition Law
Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership
Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership
Article

European Commission – SAP's Commitments Made Legally Binding

The European Commission has issued a commitment decision addressing SAP's practices in the aftermarket for maintenance and support services for its on-premises ERP software. Following preliminary findings that SAP may have abused its dominant position through restrictive contract terms and fees, the company has agreed to implement global changes allowing customers greater flexibility in choosing maintenance providers and modifying contract terms. These legally binding commitments will remain in effect for 1
European UnionAntitrust/Competition Law
NAZALI Attorney Partnership
NAZALI Attorney Partnership
Article

Turkiye Introduces New Age Verification And Child Protection Requirements For Social Network Providers

On 10 October 2026, the Regulation on the Provision of Differentiated Services for Children and Age Verification by Social Network Providers (the "Regulation") was published in the Official Gazette. Issued by the Cyber Security Presidency, the Regulation introduces mandatory age verification, restrictions on children's access to social networks and additional safeguards for users aged 15 to 17.
TurkeyPrivacy
Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership
Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership
Article

WTO Is Reshaping Turkish Automotive Industry: What You Need To Know

In April 2024, we wrote about Turkey's newly introduced regulatory framework for electric vehicle ("EV") imports and questioned whether a regime requiring certain importers to establish their own (not through any third parties) service networks, operate a forty-person call centre and comply with additional certification and representation requirements could be reconciled with Turkey's international trade obligations1.
TurkeyInternational Law
Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership
Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership
Article

New Regulatory Framework For Social Media And Digital Games In Turkey

The Act on Amendments to the Social Services Act and Certain Other Acts (Law No. 7578) (the "Act") was published in the Official Gazette on 1 May 2026, establishing a framework addressing both social media platforms and digital games in Turkey. On the social media front, the Act prohibits social network providers from offering services to children under the age of fifteen and mandates the implementation of age verification measures to enforce this prohibition.
TurkeyMedia, Telecoms, IT, Entertainment
Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership
Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership
Article

Türkiye’s New Foreign-Income Exemption: A Regime For Relocating Individuals

Türkiye has introduced a new tax incentive for individuals relocating to the country. With the Law No. 7582 enacted on 4 June 2026, a new Article repeated 20/D has been inserted into the Income Tax Code, creating a long-term exemption from Turkish income tax on foreign-sourced income. The implementing rules were published in Income Tax General Communique No.333. This article sets out the key features of the regime and highlights the practical considerations.
TurkeyTax
Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership
Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership
Article

The Use Of Artificial Intelligence In Legal Practice: Key Takeaways From The Union Of Turkish Bar Associations’ Guide

Generative artificial intelligence (“AI”) tools have become part of day-to-day legal practice in many jurisdictions. From summarising contracts and lengthy decisions to preparing first drafts of correspondence and supporting legal research, these tools now assist lawyers at many stages of their work. As their use becomes more widespread, the focus is increasingly shifting from whether AI should have a place in legal practice to the conditions under which it can be used consistently with lawyers’ professional obligations.
TurkeyTechnology
Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership
Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership
Article

Turkish Competition Law In August 2026: From Sector Inquiries To Conditional Clearances And Key Investigations

Following a sector inquiry launched in December 2021 to detect structural competition concerns in the pharmaceutical sector and offer competitive solutions, the Turkish Competition Authority (“TCA”) published its Pharmaceutical Sector Inquiry Preliminary Report on 10 August 2026, opening it for public consultation. The report examines the overall outlook of the sector together with quantitative and statistical data, summarises the TCA's enforcement activities in the sector over the past ten years, and assesses the competitive structure across the full supply chain: production, market entry, and distribution.
TurkeyAntitrust/Competition Law
Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership
Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership
Article

Turkish Competition Law Quarterly Bulletin: Q2 2026

Turkish Competition Authority, artificial intelligence sector inquiry, digital markets regulation, merger control guidelines, Meta Threads, Uber Getir, Coca-Cola commitments, tyre sector fines, casting sector, streaming platforms, no-poach agreements, resale price maintenance, interim measures, WhatsApp AI integration, health insurance investigation, Google online advertising, seed market, freezer cabinet practices, Mastercard Visa, settlement procedure, commitment decisions
TurkeyAntitrust/Competition Law
Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership
Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership