Platform businesses are under the Turkish Competition Authority's radar

Mobile applications, online platform services and internet-based economics have been on the agenda of competition authorities in the last decade. In this respect, the Turkish Competition Authority (TCA) contributed to the antitrust assessment of platform businesses through one of its recent individual exemption decisions.

On July 27, 2017, the TCA announced its reasoned decision^[1] regarding the agreement between Migros, one of the prominent players in Turkey's fast moving consumer goods (FMCG) market, and Hopi, which is a subsidiary of the Boyner Group,^[2] which is offering personalized shopping experience and campaigns to its members via its mobile application. In the reasoned decision, the TCA scrutinized closely the exclusivity, most favored customer (MFC) and data sharing clauses in the agreement between Migros and Hopi. Although the TCA rejected the negative clearance of the agreement, the individual exemption request of Migros was accepted after the detailed