Online Sales Within The Framework Of Competition Law

Introduction

Internet is a strong commercial platform, which suppliers, distributors and customers benefit. Undertakings who prefer online sales to traditional sales can reach wide customer groups, increase sale opportunities and make savings in operational costs. Advantages undertakings benefit from online sales allow them to lower recommended prices, which create beneficial outcomes for customers. As a result, customers start to use brick and mortar shops for informative and practical purposes such as product try-out and purchase the products via Internet.

Differences between prices among undertakings create extensive competition pressure, which leads to anti-competitive attempts such as executing distribution agreements with limitations for online sales.