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ARTICLE · 03 OCTOBER 2016

How Recent Turkish Competition Authority Decisions Evaluate The FMCG Industry?

Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership
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The Turkish Competition Authority ("TCA") frequently reviews and investigates the fast moving consumer goods industry ("FMCG") where various firms enjoy dominant positions.

TurkeyAntitrust/Competition Law
Sahin Ardiyok
Sahin Ardiyok
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The Turkish Competition Authority ("TCA") frequently reviews and investigates the fast moving consumer goods industry ("FMCG") where various firms enjoy dominant positions. The approach of the TCA varies from per se approach to rule of reason analysis, whereas the firms are seeking the TCA precedent being a guide for future compliance.

FMCG industry which includes some of the world's biggest firms in Turkey contains goods varying from food to hygiene products hence the industry meets an essential part of the consumer needs on a daily basis. In an industry where competition is tough and benefits the end users, application of the competition policy of the TCA becomes stringent. In order to analyse the structure and propose required solutions, the Authority conducted a comprehensive FMCG sector inquiry of which the final findings were published in 2012. According to the report and the proposals of the TCA, there has been a switch from classic retail (small markets,

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